Google Grants allows organizations to increase traffic to their website and promote advertising campaigns of all kinds by targeting search terms. The benefits are many:
- Increased visibility in Google search engine results;
- Targeted visitors for specific sections of the site or for donation campaigns, fundraising, membership drives, petitions, etc.;
- Detailed statistics on campaign performance.
Any nonprofit organization is eligible for Google Ad Grants. Accreditation is done in a few steps with the creation of a Google for Nonprofits account and an online application. The program offers participants a credit of US$10,000 per month for their AdWords sponsored links service. https://www.google.ca/intl/fr/grants/ The program has existed since 2003. Today, more than 35,000 organizations take part in the program. However, Ad Grants remains rather little known and rarely used to its full potential. For lack of time or in-house expertise, the majority of organizations struggle to reach the $10,000 in funding per month, the average being $330. Indeed, setting up an effective AdWords campaign requires strategy and research, followed by successive analyses and calibrations.
Write to us to get started with Google Ad Grants
Our services are offered according to your needs, to support you, train you or take charge of all the steps toward optimal use of Google Ad Grants.
- Registration and initial setup of Google for Nonprofits and Google Ad Grants accounts;
- Campaign strategy, planning and keyword research;
- Creation of landing pages – donation, membership, petition, etc.;
- Analysis of statistics and calibration of campaigns;
- Management of multiple campaigns;
- AdWords training.
Contact us at support@zaa.cc to discuss your Google Ad Grants project.
Other digital marketing services offered
Our comprehensive web expertise translates into a full range of services with professional, integrated results: Performance marketing and online growth:
- Digital marketing strategy;
- User acquisition and lead generation;
- Conversion funnel and customer journey optimization;
- Facebook and Google advertising.
Content and social media:
- Content strategy and creation;
- Community management (Facebook, LinkedIn, Instagram, Twitter and Pinterest);
- Improvement of online reputation;
- Email marketing.
Other services offered by Google for organizations
- Google Earth Outreach https://www.google.com/intl/fr_ALL/earth/outreach/
- YouTube for Nonprofits program https://support.google.com/youtube/answer/3545195?hl=fr
- Google One Today https://onetoday.google.com/
- G Suite for Nonprofits https://www.google.com/intl/fr/nonprofits/products/apps-for-nonprofits.html