With a movement of more than 1,000 collective kitchen groups across the province, it was the members of the RCCQ, its board of directors and its team who expressed their wish to move forward with a complete overhaul of the network’s image. This wind of change is part of an alignment with current digital trends, thanks to a website that is now cleaner and where it is easy to find all the information needed to join a collective kitchen group, learn about food autonomy, the RCCQ’s work and the training offered, or simply learn about the movement. The warm, welcoming image reflects the atmosphere of a collective kitchen — a foretaste that makes you want to roll up your sleeves in good company. “This new logo also shows the passion that drives the RCCQ and its members when it comes to getting hands-on and carrying out solidarity actions,” says Sylvie Sarrasin, president of the RCCQ.
About the logo
A minimalist apron in a yellow rectangle. The yellow reminds us of a warm carrot and squash soup. The heart represents mutual aid, togetherness and community. The apron ties can be seen as open, warm and welcoming arms. The round, clean shapes of the RCCQ pair well with the icon and give the network strength.
Using the logo
Thanks to the size of the acronym and the weight of its characters, it will be easy to use in small formats. The various versions offer layout possibilities for every medium.
Site features
— Built with WordPress — Search engine — Advanced search by member — Drop-down menu — Multilingual site — Event calendar — Blog — Email newsletter — Forms to add subscribers to the mailing list — Interactive map — Site traffic statistics and SEO via Google Business and Analytics. The site is responsive: it adapts to every type of device — computers, phones, tablets, game consoles, etc. Special attention was given to the site’s concept and to its photos.
Presentation of the RCCQ’s new identity and website (PDF) Credits: website by Myriam-Zaa Normandin, logo by Amélie Bérubé, English translation by Heidi Strohl, member updates by Jean-François Vachon.
